Organic can only be used to describe organic products that are produced and prepared in accordance with the detailed standards of the regulations. These standards include requirements of product labelling, record keeping and certification system. Products claimed as organic must not contain any harmful chemicals, pesticides and herbicides.
The term organic can only be applied to the products that fulfill the criteria of any government body or accredited agent.
Following are the stages for developing a new organic product.
- Product Labelling : Product labelling is a method through which a product gets its identity. It is a means of communication between the brand and the consumer. All the information regarding the product is mentioned on the label. It is the place where organic logos are shown. This declaration is given by certified organic bodies. Moreover, every certifying body provides a label that ensures your product follows a certain set of standards.
Why is the product logo on the organic brands important ?
Logos given by certified bodies can be a good way to help in distinguishing your product from the competitors, especially if a certain claim is something that can be a conclusive consideration for your target audience. These types of claims include :
- Cruelty free
- Alcohol free
If any of these claims proven truthful after following strict rules and regulations, they can be added to your product label.
- Any person who is producing the product must have their methods of production, processing etc. and should be certified by an authorized body. These bodies in turn must be registered by any of the accredited agents or certifying bodies.
Requirements for an organic label :
In order to label a product as ‘organic’, the product should consist the following characteristics :
- A product should have 95% of organic ingredients.
- Products like Organic lotions, moisturizers, oils demand 95% of all physically prepared and refined agro ingredients which combine herbs, oil or water must be organic or at least 20% of total ingredients must be organically driven.
- products like cleansers, bodywash, face wash should yield at least 10% organic ingredients.
Benefits of a logo and an ‘Organic Mark’
- This logo is essentially a plan of communication along with the supply chain which regulates dominant standards that might be more trustworthy and convincing for the consumers to purchase the product from the suppliers. Furthermore, certifications are always done by the third party which should be specifically a certified body.
- Having an ‘Organic Logo’ will help your brand and product to stick in people’s mind. This will help your brand achieve longevity.
- No matter how good and effective your organic product is, if you do not have an organic certified logo your brand will fail to receive the desired result in the competitive market.
- Organic marks will also help customers to recognize your product. They can trust your product better and can have that peace of mind with assurity of pure and clean ingredients.
Therefore, having an organic mark or a logo can make your brand instantaneously recognizable and provides a platform to the customer so that they can trust your brand better.
How can brand image impact your product life?
Brand image is basically the object and mental feedback of the consumer when they buy a product. The impact of brand image can impact product life as it is the key driver of the brand. The image of your brand is how your customers and prospects grasp. Hence, whenever a customer is buying something from your brand, he/she is not buying your product, they are buying what your brand stands for.
So if you are looking to build a strong brand image, you have to create an appealing brand strategy and research about the customers, their needs, competition and how your brand would be able to meet all the needs.
Making a good first impression is important, especially when you’re trying to build your brand image. Consumers will perceive and create an impression on a variety of factors such as quality of the ingredients, material of your packaging, the way your staff is dealing with your customers. Call it superficial, but all these little things matter a lot to make your brand stand out in the highly competitive market.
If you don’t put effort and endurance during the initial stage of building your brand, you will find it very hard to develop an easily recognizable and reputed brand. When a brand/product has a positive brand image, it can influence a heavily targeted audience.
We hope now you all have gained well versed knowledge about how to develop a product, labelling, benefits and requirements of certified organic products and how brand image can impact your product life. If you have any question related to the information written above, you can comment below. We will try to solve all your queries. Thank you for your time and consideration.